Vancouver, BC · mengdan1412@gmail.com · +1(778)-926-1217 · LinkedIn · Portfolio: kateguo.com
UX & Product Designer
Over 9 years of experience in User Experience, Service Design, and Systems Thinking
Leading hundreds of end-to-end projects
Proficient in prototyping, user flows, usability testing, persona development, interaction design
WORK EXPERIENCE -
Conducted in-depth business and user analysis, quickly identified key problems, and developed actionable improvement plans.
Redesigned the online product experience, receiving positive feedback from 78% of users.
Collaborated with five stakeholder groups and product managers to enhance scalability, iterative design, and feedback process.
Clearly presented design solutions to cross-functional teams and senior leadership to facilitate implementation.
Led the digital framework design for driving navigation on mobile and car terminals, spearheading the adaptive design system.
Created 13 design mockups, reducing lead time by 40% for engineers and designers to implement new functions.
Contributed to 10+ industry analysis reports, led 7 knowledge-sharing presentations, and applied for 41 GUI patents to drive continuous design innovation.
Educated 18 new designers, developed a training model to enhance team efficiency, and won three team awards.
Managed UX design across seven business lines, including public transportation, taxi services, and parking assistance, etc.
Conducted in-depth analysis of all subdivided scenarios with 17 specialized personas and journey maps, leading 11 design-driven innovative projects to optimize user experience.
Collaborated with 40+ product managers and 100+ developers to ensure seamless implementation of the design strategy.
China-Italy Design Innovation Hub · Beijing, China
Led a cross-functional team and collaborated with local sectors to identify opportunities in retail for younger generations.
Developed a new service model by combining online retail with offline exploration to promote local products.
Earned consistent praise from senior leadership and partners, fostering long-term collaboration.
EDUCATION -
ROYAL COLLEGE OF ART - MA
SOOCHOW UNIVERSITY- BFA
SKILLS -
Product Design
Tools
Business Skills
Soft Skills
